Download PDF Marketing Research Essentials, by Carl McDaniel Jr., Roger Gates
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Marketing Research Essentials, by Carl McDaniel Jr., Roger Gates
Download PDF Marketing Research Essentials, by Carl McDaniel Jr., Roger Gates
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Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.
- Sales Rank: #46867 in Books
- Published on: 2012-09-04
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .80" w x 7.70" l, 1.75 pounds
- Binding: Paperback
- 480 pages
Most helpful customer reviews
1 of 1 people found the following review helpful.
a good book
By superrita
This is a good book not because its recommended by my professor but also it has lots of examples which make it easily understand.
0 of 0 people found the following review helpful.
Good information, but difficult to read and formula heavy
By Stephana West
I like the way this book was organized with call outs and important terms defined at the end of each chapter. However, I found it very difficult to get through all the formulas and examples in many chapters. The real research examples and the chapter summaries were helpful. Some chapters seemed like a users guide for data analysis software that I didn't have and have no need to purchase. I think this book would be good for people interested in learning data analysis of marketing research, but it was more than I needed or wanted to know about what happens to data when it goes to the analysis team.
0 of 0 people found the following review helpful.
Love it
By Las Orelle
Awesome book. Great introduction to actual market research (rather than marketing for businesses, etc). My prof said it's a great book to keep on your bookshelf, and I think I agree.
This is the 7th version of the book, so not the most recent (8th), but I found it close enough except for the Real Life Research case studies at the end. It includes a cd for A statistics program, which my class doesn't need, but might be cool to look at sometime.
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