[U676.Ebook] Download PDF A History of Eastern Europe, by The Great Courses

Download PDF A History of Eastern Europe, by The Great Courses

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A History of Eastern Europe, by The Great Courses

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Eastern Europe has long been thought of as the "Other Europe", a region rife with political upheaval, shifting national borders, an astonishing variety of ethnic diversity, and relative isolation from the centers of power in the West. It has also been, and continues to be, pivotal in the course of world events. A History of Eastern Europe offers a sweeping 1,000-year tour with a particular focus on the region's modern history. In 24 insightful lectures, you'll observe waves of migration and invasion, watch empires rise and fall, witness wars and their deadly consequences - and come away with comprehensive knowledge of one of the world's most fascinating places.

In examining this region's remarkable diversity and contested borders, you'll better understand the ever-present tension between the connections between East and West and the areas of marked contrast. These disparities were clear as the world globalized and the US and Soviet superpowers jockeyed for spheres of influence - epitomized by the imposition of the Iron Curtain across Europe and the rise of the Berlin Wall. And yet, throughout the 20th century and into current times, the connectedness of Eastern Europe to the rest of the world continues to be demonstrated beyond question. This region has made itself felt across the globe through:

• The political and cultural reverberations of peace movements and armed conflicts
• The crises of huge population migrations and the new expressions of cultural and economic exchange they spark
• The successes and struggles of NATO and the European Union
• And more

Explore the grand sweep of this epic history, from a series of early invasions to the rise of empires to the collapse of communism and into the new challenges of the 21st century. Meet brilliant poets, writers, artists, and other cultural figures who made an impact on Eastern European history.

• Sales Rank: #6255 in Audible
• Published on: 2015-11-13
• Format: Original recording
• Original language: English
• Running time: 724 minutes

Most helpful customer reviews

0 of 0 people found the following review helpful.
Whether one is a tourist, amateur historian, or just a fan of documentary film, this presentation is highly interesting
By Chad M
I'm thoroughly impressed with this video lecture. The European history which I knew in outline form is brought to life in this video. I'm now on episode 6 and look forward to seeing more.
To begin with, I appreciate the dramatic history of early Lithuania. A land of heroes, the country faced long odds and powerful rivals on its western and eastern borders. On its west, Lithuania and the coastal region of Zemaitija was being overrun by a rogue order of Teutonic Knights, and on its east the Tatars or Mongols had conquered Ukraine. Amazingly, the Lithuanian tribes united, formed the Grand Duchy of Lithuania, and liberated both western and eastern regions from oppression. This is all told in vivid detail, in a way that only the best professors do well.
The speaker moves swiftly through a range of geography and time. Whether you are continuing research about Eastern Europe or looking for new jumping off points in one's learning this video series is a hit.

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[T671.Ebook] Download Taxes & Business Strategy (5th Edition), by Myron S. Scholes, Mark A. Wolfson, Merle M. Erickson, Michelle L. Hanlon, Edward L. Maydew, Te

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For MBA students and graduates embarking on careers in investment banking, corporate finance, strategy consulting, money management, or venture capital
 
Through integration with traditional MBA topics, Taxes and Business Strategy, Fifth Edition provides a framework for understanding how taxes affect decision-making, asset prices, equilibrium returns, and the financial and operational structure of firms.

Teaching and Learning Experience

This program presents a better teaching and learning experience–for you :

• Use a text from an active author team: All 5 authors actively teach the tax and business strategy course and provide you with relevant examples from both classroom and real-world consulting experience.
• Learn the practical uses for business strategy: Learn important concepts that can be applied to your life. 
• Reinforce learning by using in-depth analysis: Analysis and explanatory material help you understand, think about, and retain information.

• Sales Rank: #53133 in Books
• Published on: 2014-01-16
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.10" h x 1.30" w x 8.30" l, .0 pounds
• Binding: Hardcover
• 528 pages

About the Author
Myron S. Scholes is the co-managing partner and co-founder of Platinum Grove Asset Management. Professor Scholes is the Frank E. Buck Professor of Finance Emeritus at the Stanford University Graduate School of Business since 1996.  Professor Scholes is widely known for his seminal work in options pricing, capital markets, tax policies and the financial services industry.  He is co-originator of the Black-Scholes options pricing model, which is the basis of the pricing and risk-management technology that is used to value and to manage the risk of financial instruments around the world.  For this work, he was awarded the Alfred Nobel Memorial Prize in Economic Sciences in 1997.
He was the Frank E. Buck Professor of Finance at the Stanford University Graduate School of Business from 1983 to 1996 and a Senior Research Fellow at the Hoover Institution from 1987 to 1996.  He received a Ph.D. in 1969 from the University of Chicago where he served as the Edward Eagle Brown Professor of Finance in the Graduate School of Business from 1974 to 1983 and Director of the Center for Research in Security Prices from 1976 to 1983.  He was an Assistant and Associate Professor of Finance at Sloan School of Management, MIT, from 1969 to 1974.

Professor Scholes is a member of the Econometric Society and served as President of the American Finance Association in 1990.  Professor Scholes has honorary doctorate degrees from the University of Paris, McMaster University, Louvain University and Wilfred Laurier University.
Professor Scholes has consulted widely with many financial institutions, corporations and exchanges.  He was a Principal and Limited Partner at Long-Term Capital Management, L.P., an investment management firm, from 1993 to 1998.  From 1991 to 1993, he was a Managing Director at Salomon Brothers, a member of Salomon's risk management committee, and Co-Head of its Fixed Income Derivatives Sales and Trading Department, where he was instrumental in building Salomon Swapco, its derivatives intermediation subsidiary, and in expanding its derivative sales and trading group.  He currently serves on the board of the Chicago Mercantile Group, Dimensional Fund Advisors Mutual Funds, and American Century (Mountain View) Mutual Funds.


Mark A. Wolfson is a Founder and Managing Partner of Jasper Ridge Partners, a discretionary asset manager to prominent families, foundations and global institutions.  He is also a Senior Advisor of Oak Hill Capital Management, LLC.  From 1995 to 2013, Mark was affiliated with the Robert M. Bass/Oak Hill organizations.  During his tenure with these organizations, he played key roles in the formation of Jasper Ridge Strategic Partners, Jasper Ridge Diversified and Oak Hill Capital Partners.  Mark has served on the Boards of Directors of numerous public and private companies.
Prior to becoming an investment professional, Dr. Wolfson published extensively on subjects ranging from the financial structure of, and incentive arrangements in, business organizations; to taxes and business strategy; to the effect of information disclosures on the valuation of financial claims. He has won research awards in each of these areas. His current interests, in addition to those stated above, include the industrial organization of the global private equity and investment management industries.

Dr. Wolfson holds the title of Consulting Professor at the Stanford Graduate School of Business, where he has been a faculty member since 1977, including a three-year term as Associate Dean, and formerly held the title of Dean Witter Professor. He has also taught at the Harvard Business School and the University of Chicago and has been a Visiting Scholar at the Sloan School of Management at Massachusetts Institute of Technology and the Hoover Institution at Stanford University. Dr. Wolfson has been a Research Associate at The National Bureau of Economic Research, serves on the Board of Advisors and Executive Committee of The Stanford Institute for Economic Policy Research, and advises the Investment Committee of the William and Flora Hewlett Foundation.

Merle Erickson is a Professor of Accounting at the Booth School of Business at the University of Chicago where he teaches “Taxes and Business Strategy” in the MBA program. He also teaches a variety of executive education courses dealing with tax planning, financial statement analysis, and GAAP accounting. He received his Ph.D. in 1996 from the University of Arizona and has been at Chicago Booth since then. Professor Erickson’s research focuses on tax and financial accounting related issues in a variety of contexts, and has been published in a number of top journals. He was a co-editor of the Journal of Accounting Research from 2005-2011, and has previously been on the editorial boards of other academic journals. He is the author/editor of Cases in Tax Strategy, and has received national awards for both his teaching and research. Over the course of his career, Erickson has consulted on complex GAAP and tax accounting issues in a variety of contexts (e.g., acquisition, bankruptcy, structured finance, investment planning). His clients have included, among others, the U.S. Department of Justice, the Internal Revenue Service, Fortune 500 companies in various industries, financial institutions including investment banks, law firms, accounting firms, and individual taxpayers. Professor Erickson is an avid fisherman and received the Angler Award from the Billfish Foundation for releasing the most striped marlin worldwide in 2003.


Michelle Hanlon is the Howard W. Johnson Professor and Professor of Accounting at the MIT Sloan School of Management. She is the Chair of the Accounting Group and the Chair of the Undergraduate Education Committee for Sloan. She also serves as an editor for one of the leading accounting research journals, The Journal of Accounting and Economics. Professor Hanlon earned her Ph.D. from the University of Washington in 2002 and prior to that worked at KPMG LLP. She teaches Taxes and Business Strategy to Sloan students.  She teaches and has taught a variety of other courses including financial accounting (introductory and intermediate levels) to undergraduates, masters of finance students, and MBA students. She also teaches executive education courses at Sloan and a Ph.D. seminar that is attended by students at Sloan and at other schools via videoconference. Professor Hanlon recently received Sloan’s prestigious Jamieson Prize for Excellence in Teaching. Her research spans both tax areas and financial accounting areas, focusing primarily on the intersection of taxation and financial accounting. Professor Hanlon’s recent work examines the economic consequences of U.S. international tax policies for multinational corporations, the capital market and reputational effects of corporate tax avoidance, and the extent of individual-level offshore tax evasion. She has presented her research at many universities, conferences, and policy forums. Her work has been published in a variety of academic journals and she has won several awards for her research.  In 2012, Professor Hanlon testified in two separate hearings before the U.S. Senate Committee on Finance and the U.S. House of Representatives Committee on Ways and Means about U.S. corporate tax policy. Professor Hanlon was a U.S. delegate to the American Swiss Foundation’s Young Leaders Conference in Basel, Switzerland in 2010.
 
Edward L. Maydew is the David E. Hoffman Distinguished Professor of Accounting at the University of North Carolina, Kenan-Flagler Business School.  He teaches in the MBA, Masters of Accounting, and PhD programs and is Director of Research at the UNC Tax Center.  His research and teaching interests include taxation, accounting, and their roles in economic decisions.  He has served on the faculty at the University of Chicago and been a visiting professor at Cornell University. He earned his PhD in 1993 from the University of Iowa and prior to that was employed by a predecessor of PricewaterhouseCoopers in Chicago.

Professor Maydew has published in Journal of Accounting and Economics, Journal of Accounting Research, The Accounting Review, The Journal of Finance, Review of Accounting Studies, Contemporary Accounting Research, Journal of Public Economics, Auditing: A Journal of Practice and Theory, Journal of the American Taxation Association, and National Tax Journal.  He has received a number of research awards, including the Outstanding Manuscript Award from the American Taxation Association Outstanding three times and the Notable Contributions to the Auditing Literature Award.  Business Week named him one of the top professors at his school three times and he has received teaching awards from his school in each of the following programs: MBA, Masters of Accounting, and PhD. Professor Maydew has served as Chair of the Accounting Area at UNC, a Trustee of the American Taxation Association, and a member of the Board of Directors of the National Tax Association.  He consults on accounting and tax issues for a variety of organizations. He has served as an associate editor at the Journal of Accounting and Economics and on the editorial boards of several other journals.  

Terry Shevlin holds a Paul Merage Chair in Business at the Paul Merage School of Business at the University of California-Irvine. Currently he serves as the Chair of the American Accounting Association (AAA) Publications Committee, is a member of the AAA Publications Ethics Task Force, and is a member of the Pathways Commission.  He serves as the PhD Program Faculty Director and Accounting Area Coordinator at UCI. Prior to joining UCI in the summer of 2012 he worked at the University of Washington Foster School of Business for 26 years where he was the Paul Piggot/PACCAR Professor of Business Administration and was Chair of the Department of Accounting.  He received his Ph.D. from Stanford University in 1986.  He teaches or has taught financial accounting at the undergraduate level, taxes and business strategy at the graduate level, and seminars in empirical tax research and capital markets research at the Ph.D level.  He has presented talks on research in taxation at the American Accounting Association Doctoral Consortium on three separate occasions and given presentations at the Big 10, PAC 10, and American Taxation Association Doctoral Consortiums. 

Professor Shevlin’s research has been published in The Accounting Review, Journal of Accounting Research, Journal of Accounting and Economics, Contemporary Accounting Research, Journal of the American Taxation Association, Journal of Accounting, Auditing and Finance, Review of Accounting Studies, and Accounting Horizons.  In addition to his interest in taxation, his research interests include earnings management, capital markets, and employee stock options.  He has been awarded the American Accounting Association Competitive Manuscript Award (twice) and the American Taxation Association Tax Manuscript Award (three times).  He has served as editor on 3 academic journals: Journal of the American Taxation Association (1996-1999), Senior Editor, The Accounting Review (2002-2005) and Co-editor, Accounting Horizons (2009-2012) and on numerous editorial boards (including the top 4 accounting journals).  He served as President of the American Taxation Association 2007-08.  He was awarded the 2005 Ray M. Sommerfeld Outstanding Tax Educator and was named the AAA 2012 Outstanding Educator.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Dense for a layman but extremely worthwhile
By Worthington
I'm only 50 pages in and have already developed two corporate tax savings plans based on data in the book.

1 of 2 people found the following review helpful.
Needs better paper.
By intelstudent
Excellent content, however the book paper is so thin you can see the printing on the page underneath or on the backside- which I find very distracting. I prefer paper you can't see thru.

0 of 1 people found the following review helpful.
Five Stars
By DustinC
Clear text with helpful examples.

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[N213.Ebook] Ebook Download Modern Genre Theory (Longman Critical Readers), by David Duff

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Since Aristotle, genre has been one of the fundamental concepts of literary theory, and much of the world's literature and criticism has been shaped by ideas about the nature, function and value of literary genres. Modern developments in critical theory, however, prompted in part by the iconoclastic practices of modern writers and the emergence of new media such as film and television, have put in question traditional categories, and challenged the assumptions on which earlier genre theory was based. This has led not just to a reinterpretation of individual genres and the development of new classifications, but also to a radically new understanding of such key topics as the mixing and evolution of genres, generic hierarchies and genre-systems, the politics and sociology of genres, and the relations between genre and gender.

This anthology, the first of its kind in English, charts these fascinating developments. Through judicious selections from major twentieth-century genre theorists including Yury Tynyanov, Vladimir Propp, Mikhail Bakhtin, Hans Robert Jauss, Rosalie Colie, Fredric Jameson, Tzvetan Todorov, G�rard Genette and Jacques Derrida, it demonstrates the central role that notions of genre have played in Russian Formalism, structuralism and post-structuralism, reception theory, and various modes of historical criticism. Each essay is accompanied by a detailed headnote, and the
volume opens with a lucid introduction emphasising the international and interdisciplinary character of modern debates about genre. Also included are an annotated bibliography and a glossary of key terms, making this an indispensable resource for students and anyone interested in genre studies or literary theory.

• Sales Rank: #2279229 in Books
• Published on: 1999-11-19
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x .63" w x 5.50" l, .85 pounds
• Binding: Paperback
• 304 pages

From the Back Cover

Back Cover

Longman Critical Readers

General Editor: Stan Smith
Research Professor in Literary Studies, Nottingham Trent University

This important series takes full account of contemporary literary theory, providing collections of key modern readings of major authors, genres and critical approaches. Prefaced by a wide-ranging editorial introduction setting the readings in context and exploring the issues they raise, individual volumes in the series offer the student authoritative and stimulating guides to the best theoretically-informed critical work on subjects from the Middle Ages to the present.

Paperback

Since Aristotle, genre has been one of the fundamental concepts of literary theory, and much of the world's literature and criticism has been shaped by ideas about the nature, function and value of literary genres. Modern developments in critical theory, however, prompted in part by the iconoclastic practices of modern writers and the emergence of new media such as film and television, have put in question traditional categories, and challenged the assumptions on which earlier genre theory was based. This has led not just to a reinterpretation of individual genres and the development of new classifications, but also to a radically new understanding of such key topics as the mixing and evolution of genres, generic hierarchies and genre-systems, the politics and sociology of genres, and the relations between genre and gender.

This anthology, the first of its kind in English, charts these fascinating developments. Through judicious selections from major twentieth-century genre theorists including Yury Tynyanov, Vladimir Propp, Mikhail Bakhtin, Hans Robert Jauss, Rosalie Colie, Fredric Jameson, Tzvetan Todorov, G�rard Genette and Jacques Derrida, it demonstrates the central role that notions of genre have played in Russian Formalism, structuralism and post-structuralism, reception theory, and various modes of historical criticism. Each essay is accompanied by a detailed headnote, and the
volume opens with a lucid introduction emphasising the international and interdisciplinary character of modern debates about genre. Also included are an annotated bibliography and a glossary of key terms, making this an indispensable resource for students and anyone interested in genre studies or literary theory.

David Duff is Lecturer in English at the University of Aberdeen and previously taught at the universities of Gdansk and Torun, Poland. (DESIGN NOTE - Gdansk has an acute accent)

About the Author

David Duff is Lecturer in English at the University of Aberdeen and previously taught at the universities of Gdańsk and Torun, Poland.

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If you are human, you are biased.

From this fundamental truth, diversity expert Howard Ross explores the biases we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet in virtually every area of modern life disparities remain. Even in corporate America, which has for the most part embraced the idea of diversity as a mainstream idea, patterns of disparity remain rampant. Why?

Breakthroughs in the cognitive and neurosciences give some idea why our results seem inconsistent with our intentions. Bias is natural to the human mind, a survival mechanism that is fundamental to our identity. And overwhelmingly it is unconscious.

Incorporating anecdotes from today’s headlines alongside case studies from over 30 years as a nationally prominent diversity consultant, Ross help readers understand how unconscious bias impacts our day-to-day lives and particularly our daily work lives. And, he answers the question: “Is there anything we can do about it?” by providing examples of behaviors that the reader can engage in to disengage the impact of their own biases. With an added appendix that includes lessons for handling conflict and bias in the workplace, this book offers an invaluable resource for a broad audience, from individuals seeking to understand and confront their own biases to human resource professionals and business leaders determined to create more bias-conscious organizations in the belief that productivity, personal happiness, and social growth are possible if we first understand the widespread and powerful nature of the biases we don’t realize we have.

• Sales Rank: #47151 in Books
• Published on: 2014-09-05
• Original language: English
• Number of items: 1
• Dimensions: 9.22" h x .81" w x 6.32" l, .0 pounds
• Binding: Hardcover
• 206 pages

Review
Founder of a diversity consulting company, Ross examines how to identify and overcome unconscious biases in everyday life. He takes up much more than discrimination based on race, gender, national origin, and other protected categories. The author delves into perceptions of Democrats and Republicans toward presidential candidates, patient income with respect to health care, shapes of objects relative to the shapes of objects around them, the George Zimmerman/Trayvon Martin criminal case, and homosexuality. Ross lists a wide variety of biases—such as the tendency to anchor on one trait to make decisions and the inclination to make conclusions about a person based on first impressions—and draws on numerous research studies to support his conclusions. He also points to ways to overcome both personal and organizational bias. The former includes accepting uncertainty in life, exploring awkwardness and uncomfortable feelings, and getting feedback from others; the latter, finding patterns of privilege or exclusion of employees, brainstorming, listening to dissenting opinions, and analyzing the quality of information obtained. . . .Summing Up: Recommended. Upper-division undergraduates through faculty; professionals; general readers. (CHOICE)

The author explores the many biases that we each carry within us. Most people do not see themselves as biased towards people of different races or different genders. And yet, in virtually every area of modern life, disparities remain. Breakthroughs in the cognitive and neurosciences give some idea why our results seem inconsistent with our intentions. Bias is natural to the human mind, a survival mechanism that is fundamental to our identity. And, overwhelmingly, it is unconscious. Incorporating anecdotes from today’s headlines alongside case studies from over 30 years as a nationally prominent diversity consultant, Ross helps readers understand how unconscious bias impacts our day-to-day lives and particularly our daily work lives. He also provides examples of behaviors that the reader can engage in to disengage the impact of their own biases. (Journal of Consumer Policy)

Howard Ross, a diversity expert, consultant, and founder of Cook-Ross, Inc., writes an in-depth look into the human mind and explores the known and unknown biases that constantly shape our thoughts and actions. . . .I believe this text would be helpful for business students and those who are currently in the workforce. . . .[This book] could be a valuable addition for those interested in the topic of bias and how it is manifested. (The Christian Librarian)

getAbstract recommends Ross's insights to human resource professionals, managers and leaders dealing with a diverse workforce, and to anyone seeking to learn, grow and evolve. (getAbstract)

We are certain we are 'one' person, not a thousand different selves reacting unconsciously to thousands of different stimuli. Everyday Bias is an important guide to seeing oneself the way others might. (Ken Burns, filmmaker)

Howard Ross has done it again! Another gem that promises and delivers validated and practical methods for understanding our own biases. Everyday Bias explores those areas of bias that we all have and how it has meaningful, often negative impact for businesses, schools and society in general. For the casual interested reader or the chief diversity officer of an organization this book stands out as an invaluable guide to recognizing one’s own biases and how to effectively interrupt our usual patterns of thinking and behavior. Moreover, it offers fresh thinking through vivid examples of promising practices to disrupt unconscious bias by organizations and corporations. Howard is the unique writer that can blend evidence based data, rigorous analytical research and invaluable personal knowledge to ensure every reader finds a new and important insight. (Marc A. Nivet, Chief Diversity Officer, Association of American Medical Colleges, Inc.)

The real genius of Everyday Bias is that it allows all of us to better understand bias without the guilt that often prevents us from addressing it. . . . Howard’s P.A.U.S.E. model is a groundbreaking shift in how to reconcile bias in an empowering way that will create stronger organizations and nations, better equipped to leverage the strength of difference. (Steve Pemberton, Chief Diversity Officer, Walgreens and Author of A Chance in the World)

Howard Ross has thoroughly researched and clearly explained how and why we human beings engage in unconscious judgments. Most importantly, he helps us see how we can find a way not to act on our unconscious biases about people who are different from us. I learned an enormous amount from this book. Read it and you will too! Written by a consummate professional in diversity and inclusion consultancy, this book reinforces my belief that we human beings have the capacity to discover a new and effective way to acknowledge our differences and to move toward a day when our differences do not make any more difference. (Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women)

For decades leaders have been challenged with how to effectively build and tap in to the full power of diversity and inclusion. By learning to accept the human tendency towards “bias,” Howard Ross provides a solution for the reader to more effectively design and lead his or her organization towards greater human engagement and powerful organizational results. Leaders of all types will benefit from these questions, methods and techniques to foster engaged, innovative and powerfully productive teams. (Tony Byers, PhD, Corporate Chief Diversity Officer)

If you are human, you are biased. From this fundamental truth diversity expert Howard Ross explores the unconscious biases we each carry within us, working to inform every decision we make on a daily basis. Far from simply being malicious prejudgments of others and situations, these biases define what kind of decision makers we become, in the workplace, in the classroom, at the ballot box, and in our relationships with others. Incorporating anecdotes from today’s headlines alongside case studies from over 30 years as a diversity consultant, Ross shows us how deeply rooted and relevant the discussions surrounding unconscious bias remains today.

About the Author
Howard J. Ross is founder and chief learning officer of Cook Ross Inc., a diversity consulting company. He is one of the nation's leading diversity consultants and a nationally recognized expert on diversity, leadership, and organizational change.

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15 of 18 people found the following review helpful.
How and why biases limit our perspectives on possibilities and potentialities
By Robert Morris
I agree with Howard Ross: "Transforming our fundamental ways of living and being in the world requires learning new information and behaviors. It also requires a shift in our mind-sets and emotions at hand." Why do that? Because how we perceive the world, how we think about it, and how we respond to it with what we say and what we do are strongly influenced -- sometimes controlled -- by unconscious biases (i.e. preferences and inclinations) and prejudices (i.e. pre-judgments).

We need to recognize and be aware of these biases and prejudices so that we can minimize (if not eliminate) distortion. Why? So that we can make better decisions, based on what is real and true rather than on our biases lead us to assume. Ross is convinced that his experience working with hundreds of thousands of people "has been such that I know I can make inroads in our abilities to be more conscious."

The term "barbarian" was coined in ancient Greece and refers to a non-Greek. It seems basic to human nature that we have a bias for whoever and whatever is similar and a bias against whoever and whatever isn't. Profiling offers an excellent case in point. Stereotyping offers another. I recall one of the songs in a Rogers and Hammerstein musical, South Pacific, that suggests that biases and prejudices are developed from childhood:

"You've got to be taught
To hate and fear,
You've got to be taught
From year to year,
It's got to be drummed
In your dear little ear
You've got to be carefully taught.

"You've got to be taught to be afraid
Of people whose eyes are oddly made,
And people whose skin is a diff'rent shade,
You've got to be carefully taught.

"You've got to be taught before it's too late,
Before you are six or seven or eight,
To hate all the people your relatives hate,
You've got to be carefully taught!"

This only one of the several sources and resources that help to explain what becomes unconscious bias. The challenge for all of us is to recognize the nature and extent of how we are our unconscious biases and then understand -- become conscious of -- how and why we allow them to manage our lives. These are among the dozens of passages of greatest interest and value to me, also listed to suggest the scope of Ross's coverage:

o Domains of bias (Pages 8-10)
o Types of bias (11-13)
o Us versus them (24-28)
o Empathy (28-30)
o Prefrontal neocortex thinking (32-33)
o Diagnostic bias (45-46)
o Confirmation bias (49-50)
o Internalized bias (50-55)
o Anchoring bias (55-57)
o Legal system bias (86-89)
o Health-care bias (90-94)
o Bias elimination (102-104 & 116-120)
o Gender bias (105-106)
o Bias as normal (107-109)
o Self-observation (113-115)
o PAUSE acronym (116-117)
o Primacy bias (124)
o Halo/horn effect (134-135)

Obviously, no brief commentary such as mine can do full justice to the abundance of information, insights, and counsel that Howard Ross provides. However, I hope I have at least indicated why I think so highly of it. His observations in one of the last chapters serve as an especially appropriate conclusion for this review: "We can, thorough discipline, practice, and awareness, find a new way to relate that honors our differences, [begin italics] yet also builds upon our similarities [end italics]." While the potential for mass destruction looms broadly in the world and our global community expands, we are more and more invited to recognize, as R. Buckminster Fuller said, that 'we are not going to be able to operate our Spaceship Earth successfully, nor for much longer unless we see it as a whole spaceship and our fate as common. It has to be everybody or nobody.' That is the oath before us. It is indeed the 'road less traveled' when we look at our common history. But it is a road that is worth paving clear. What could be a greater journey?"

Later, I am convinced, those who embarked on that journey will say, "I took the one less traveled by, And that has made all the difference."

14 of 20 people found the following review helpful.
The loneliest place is that of ignorance
By Vinicius da Costa
The 11 year old girl looks at the computer screen as she searches for a picture of a lawyer. She is African American from a low income single parent family. She looks through page 1, then scrolls down to page 2, 3, 4 and gives up. I look at her face and see a mix of acceptance and disappointment. She wanted to be a lawyer and is putting a school work together to present about her future objectives. However, the computer just shows pictures of white male lawyers. After a few pages she "understands" that she can't be a lawyer. People like her are not lawyers according to the message she is receiving. And we lost a great talent right at that moment. This is a real story I personally witnessed while teaching at an after school program. The world is full of messages from a place of bias. If we don't do anything about it we will just perpetuate them. This book provides a thoughtful perspective about it and what can be done to change.

2 of 2 people found the following review helpful.
Yes, You Have Biases Too! And So Do I!
By LP Blues Lady
The best book about bias I've ever read! Clear, concise and doesn't point any fingers. This is who we are and we need to learn to deal with it!

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• Sales Rank: #444785 in Books
• Published on: 1600
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This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance— marketing management— is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

• Sales Rank: #46155 in Books
• Published on: 2010-01-16
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .70" w x 8.50" l, 2.05 pounds
• Binding: Paperback
• 416 pages

About the Author
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and undergraduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. Greg’s published research focuses on the areas of decision making by marketing managers, intraorganizational relationships, and sales force performance issues. Greg is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, presently serves as President-Elect for the Academy of Marketing Science, and is a member of the board of directors of the Direct Selling Education Foundation.

Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.

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2 of 2 people found the following review helpful.
no program code
By Charles Jackson
although the textbook was new, it did not come with a code for the Mcgraw connect which seemed to be misleading

1 of 1 people found the following review helpful.
wrong edition for my class
By Krystal LaFontaine
I was mistaken as I thought this was the newest addition. This is making it harder on my grades.

0 of 0 people found the following review helpful.
ok
By pauline29280
Good expedition, the book arrived in time quickly but the package was not fine so the book has been a little bit damaged during transit, it was a used book so it did not really matter

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In this critical study of Theodore Roethke's poetry, Peter Balakian treats the evolution of the poet's work from his first book, Open House (1941), to his last, The Far Field (1964). Balakian argues that Roethke was among the most innovative poets of his time and that The Lost Son and Other Poems (1948) brought America to a new frontier in the contemporary era. Balakian maintains that Roethke combined and furthered major traditions in English and American poetry -- the formal poetics and meditative sensibility of British metaphysical and Romantic poetry, the American visionary tradition, and the innovations of modernism.

The early chapters of the book explore Roethke's intellectual, religious, nd psychological development and his development as a poet. Balakian discusses the influence of William Carlos Williams on Roethke's work and claims that the relationship between the two poets provided Roethke with a sense of the American grain. Later chapters treat the shift from self-absorption to union with otherness that marks Roethke's love poems, exploring the poet's development of mysticism and a poetic persona and examining the influences of Eliot and Whitman on his work. Balakian also discusses the metaphysical language necessary for Roethke's late poems and follows Roethke's spiritual progress as he prophetically faces his final work.

In presenting the evolution of Roethke's career, Balakian offers fresh and original readings of the poetry. He avoids any monolithic approach to the body of Roethke's work, employing instead various approaches to Roethke's stages of poetic evolution. Balakian makes use of the psychology of C.G. Jung and Erich Neumann, the writings of the mystics, the aesthetics of William Carlos Williams, and the myth of the American frontier. With a literary historian's concern for Roethke's place in history and a critic's eye for the sources and structures of poetry, Balakian studies the resonances of language and the inner life of this poet's craft. Theodore Roethke's Far Fields places Roethke firmly in literary and intellectual history and asserts his place as a major poet.

• Sales Rank: #4993008 in Books
• Color: Yellow
• Published on: 1999-03-01
• Original language: English
• Number of items: 1
• Dimensions: 9.02" h x .43" w x 5.98" l, .62 pounds
• Binding: Paperback
• 188 pages

About the Author

Peter Balakian is associate professor of English at Colgate University and the author of three books of poems, most recently Reply from Wilderness Island.

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